Brand Champions Meeting in San Antonio

I spent the past two days in sunny, warm San Antonio helping facilitate brand champion meetings for a school system client. Today they assembled their first branding committee meeting. The session was filled with enthusiasm and many great ideas for how to move their branding initiative forward.

One of the best ideas I heard was to recruit brand champions from each school, who would serve as liaisons between each school and central administration, as well as help other constituents understand, embrace, implement and execute the organization's brand positioning platform at all local school levels.

What are some of your ideas for recruiting brand champions?