Building Your Brand

I spent the past few days on campus at a university back east. On my flight to and from there I had the opportunity to read Career Distinction by William Arruda and Kirsten Dixson. I highly recommend it for anyone looking to build or enhance your own personal brand. The authors provide many  practical steps for personal branding.

I think it is an appropriate resource for brand champions too. After all one of our keys to success, is not only helping our organization develop a sustainable brand so that our organization stands out from the competition, but it is important for us to build our own authentic identities.

If we do not have a personal brand that our constituents trust, then how will we get their buy-in for our brand building efforts. What have been some keys to building a successful brand champion identity within your organization?