Becoming a Brand Champion

Today I am headed to the great state of North Carolina, where I will be presenting at a national marketing conference for community colleges in the United States. Tomorrow evening I will be facilitating a three-hour session on Becoming a Brand Champion. I look forward to meeting fellow brand champions.

Because brand development is still a relatively new process on many college campuses, there is a strong need for schools to also develop brand champions. For many of the participants, this might be their first introduction to what it means to be a brand champion, and for others this might be an opportunity to hone their brand champion skills. No matter where they are at in their brand champion development process, tomorrow evening will provide participants with the opportunity to engage with like-minded individuals from around the nation in a dialogue about becoming a brand champion.

How do your employees participate in brand champion building programs?