Brand Champions Meet in Chicago

 

Yesterday, I had the pleasure of presenting at the Noel-Levitz national conference on student recruitment and marketing. My topic centered on the importance of brand and technology convergence, and the vital role admissions personnel play to ensure that happens on campuses around the world. A brand, what your school stands for, and your technology, a means of making the experience actionable and memorable, are two criteria towards brand sustainability.

The attendees contributed greatly to the discussion, and I appreciate their attendance. I hope I provided a few golden nuggets that they can now take back to their home campuses and make a difference in their school's brand and technology development efforts.

While I was not in town for an extended period of time, I was there long enough to get my annual Chicago fix. What a great city to visit. It looks like I will be back again in October and November to present at two other conferences. I look forward to returning to one of my favorite cities to present on my favorite topic, branding!