Brand Champion of the Day- Academy of Marketing

 

Yesterday I commended the Colorado Chapter of the American Marketing Association for adding a position to their Board of Directors that focuses on brand. As mentioned, I am honored to serve in that position. Today I want to recognize another organization that understands the value of brand and the changing landscape of marketing.

For several years the UK-based, Academy of Marketing has included a special interest group on brand. Later this week they will hold their 4th international colloquium in Atlanta. This will be my first meeting and I am looking forward to networking with like-minded people from around the world. I am excited about the opportunity to present there on Friday.

Because of their forward thinking approach to brand, the Academy of Marketing is the Brand Champion of the Day!