Brand Mottos, Slogans, Taglines and Other Jingles

 

Today I had two client meetings and in both cases the subject of taglines came up. I often sound like I am not a big advocate on mottos, slogans, taglines, or a word I know I don't warm up to, jingles (aside from maybe Christmas). It is not that I am against these communication messages, I get concerned when organizations begin and end with them, and many do. 

Now is not the time, or ever for that matter, to limit your brand strategy to a tagline. Please don't schedule a time for five employees to meet thisafternoon and come up with a snappy tagline, and think your work is over. By the time the employees get home they will have forgotten what they created, not to mention the fact that it will not be relevant or memorable for any of your other brand champions. 

Now, there are exceptions. Apple is a great example, and I guarantee you they did not do this in a vacuum. As a side bar, aren't these grand times to listen to some John Lennon tunes? 

Comments

[Brands-and-Jingles]

Indeed, brands and jingles go now into quite creative depth of the Internet. Make it shorter, easier to remember.

Check the fashion portfolio of Brands-and-Jingles, among others: pure.ly, stylish.ly, catwalk.me, urban.me etc on http://Brands-and-Jingles.com/portfolio/uk/Fashion/

Cheers!