Tomorrow afternoon I will be facilitating the monthly gathering of brand insiders in Denver as we talk shop over coffee at the Brand Cafe. Our topic for the month of March is alignment of verbal and visual brand identity. Many in our group are from the creative world so it will be interesting to get their perspective on verbal identity. The rest of the group are comprised of strategist like me who are always defending the need for verbal identity too.
Of course every brand needs both a verbal and visual identity. But, in my view too little attention is given to verbal identity. I argue that the stories told over breakfast at the kitchen table, the discussions at places like Starbucks and the conversations at networking events total larger numbers than people who see a company's logo or brochure. Of course a visual identity is important too, but it can't be the only aspect.
As I mentioned here yesterday, I think social media affords us a great opportunity to more effectively tell our story online. How do you tell your story offine?
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