Brand Champion of the Day- Sunflower Farmers Market by Barbara Perzanowski, Guest Blogger

Today, Barbara Perzanowski, social media expert, shares her thoughts from the customer perspective, on what it means to be a champion of the Sunflower Farmers Market brand.

Sunflower Farmers Markets

"Many brands excel at creating experiences that engage all our senses to produce positive feelings about the brand and build trust, respect, and anticipation. This concept of multi-sensory branding, developed by branding expert, Martin Lindstrom, was highlighted in a recent Brand Champions blog post. Sunflower Farmers Market, a regional grocery chain in a 6-state southwest region, is one brand that effectively creates an outstanding multi-sensory experience for shoppers.

"Each and every time I walk into Sunflower’s Colorado Boulevard location in Denver, I am ushered through a sensory adventure that connects me to the Sunflower brand experience. Unlike most other grocery stores with their sterile displays, the Sunflower experience is consistently unpretentious, and inviting. The smells and sights of fresh baked breads, pastries, and desserts greet me as I enter. An open floor plan invites my eyes to the vibrant colors of neatly displayed fresh produce - bright oranges, yellows, reds, and greens - strong and appealing visuals. I can almost taste the juicy orange or ripe strawberries.

"Low-profile displays throughout most of the store keep sight lines clear, allowing shoppers to easily navigate the aisles of the market. While frozen and dry goods are stocked in a conventional setup, the displays are lower and less imposing than displays found at most other stores. Music, accompanied by the sounds of workers hustling about, restocking shelves, and interacting with other shoppers, tastefully plays in the background. And the Sunflower employees, diverse in age, gender, race, and ethnic background, are not distinctly different from other grocery store chains, and yet, I sense employee’s genuine interest in working at Sunflower.

"Through a perfectly-balanced blending of elements that engage the senses during the shopping experience, Sunflower successfully connects with shoppers to create an appealing environment, making the Sunflower shopping experience a champion in the world of brands."

Barb, thanks for taking time to be our guest blogger today. It is great to hear from a consumer brand champion. You can follow Barb on twitter.

 

 

 

Comments

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