I have referenced this magazine before and will continue to do so. Fast Company should be required reading for anyone interested in brand development. Are we not all interested? We should be because no matter where we fit into our respective organizations building a sustainable brand based on mission, core values and stakeholder engagement is everyone's job. Fast Company understands that approach and many of its stories are focused on this concept.
A few days ago I read the November 2009 as I was traveling across country. The host of brand articles provided the necessary companion to make my trip seem like a breeze. The energy one feels when reading stories in Fast Company can make even a slug feel motivated to do new and innovative things within your organization. I highly encourage you to check it out.
If a hard copy is not your thing, then you can request to get a daily dose sent to you online. A great way to kick start your day is to read it with your bagel and coffee. Fast Company is required reading for all brand champions.
Rex Whisman
Rex, thanks for this. Just checked out their site. Let me know if there are any fastcompany bloggers or writers you follow. I also see on their site they seem to have all this linkedin style functionality. Not sure if I can handle another Social Network but seems like a neat idea.
Posted by: 1day1brand | October 23, 2009 at 01:50 PM
I know what you mean about an site to follow. There are a couple of writers that I am following on twitter. Let me refresh my memory banks and I will let you know. Thanks for the connection!
Posted by: Rex Whisman | October 23, 2009 at 01:59 PM