That question arises for me when I periodically check out a reality show. The people and the places in these series are apparently "real." They are not actors are they? Do the producers for shows like Jersey Shore put these "real" people up to the antics that we see them engaged in and do the directors encourage them to use fowl language in every sentence? My guess is that in most cases the answer to these questions is yes.
If that is the case, are these reality shows authentic? Being "real" for people in their everyday lives could dilute the show's brand. For example, if Pauly D is shown going to the grocery store that might seem to be more authentic than showing him clubbing with his pals. Is the shows brand more important and authentic or is the real people brand more important and authentic?
When the organization/MTV understands its mission and core values and those align with the employees/The Situation and the customers/viewers like you and me, then the reality show is authentic. That results in brand champions and a sustainable brand. Buzz and hype result in short-term wins and brand inhibition.
Rex Whisman
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