Which Brands Have the Best Reputation?

Before we answer that question, let's provide some context. I define a brand as your name, the associations that people make with your name when they see or hear your name, as well as what that name stands for. So in a real sense your brand and your reputation could essentially be the same thing.

According to the most recent Reputation Institute study, consumers rank Google, Sony, Walt Disney, BMW, Daimler, Apple, Nokia, Ikea, Volkswagen and Intel as the top ten brands with the best reputation. I guess technology, automobiles, entertainment and furniture lead the way. What brands are missing from your top ten list?

It can be argued that your name is the most valuable asset that you have. How you deliver on your brand promise, how you fulfill your mission and how you conduct yourself against your core values will determine the reputation of your brand. This process will also determine your success in recruiting and retaining brand champions.

Rex Whisman

BrandED Consultants Group