Brand Champion of the Day-Seattle, Washington

Today I am in the beautiful city of Seattle. Travels this afternoon take me to the University of Washington where I meet with a fellow higher education brand professional. More about what we are up to in a future post. UW is just one of the many sub-brands that comprise the Seattle brand.

Others include Amazon.com, Microsoft and Starbucks. Those of you who know me, understand the passion I have for these three brands and often cite them as best practices and case studies. For example Starbucks is a great example of how to develop brand champions by engaging employees and customers in the brand development process. The green apron book is a wonderful brand book.

In Seattle I feel like I am in brand nirvana. Or should I say Band Nirvana? Which of course is another time-tested Seattle music brand. As is the legendary Jimi Hendrix who was born in Seattle. For your contributions in many areas, as well as your contemporary approach, Settle, you are the Brand Champion of the Day!

Rex Whisman

BrandED Consultants Group