Brand Champions to Meet in North Carolina

I want to let everyone in the education world know that I will be delivering a pre-conference workshop at the national Community College Enrollment Management & Student Recruitment Symposium. The session will take place on February 11, 2008, 6:00-9:00 pm at the Sheraton Imperial Hotel in Durham, NC.

The workshop entitled, Becoming a Brand Champion on Your Campus, will cover topics including, why colleges and universities are embracing branding, best practices and case studies, the process for developing a sustainable brand, insights about becoming a brand champion. There will be an interactive activity that will allow participants to engage with each other in an "on-brand" experience. I hope to see you there.

You are welcome to email me in advance with any questions or thoughts you might have about the session.